Digital marketing is any marketing initiative that leverages online media and the internet through connected devices such as mobile phones, home computers, or the Internet of Things (IoT). Common digital marketing initiatives center around distributing a brand message through search engines, social media, applications, email, and websites. 

A digital marketing platform is a solution that supports a variety of functions within the realm of marketing over the internet. According to Gartner, it is important to note that to classify as a digital marketing platform, the solution cannot claim to support every component of digital marketing, but rather will rather cover functionality like media buying, performance measurement and optimization, and brand tracking. However, it may not cover other marketing strategies, like SEO or social media.

Establishing a digital marketing strategy is critical. If you partner with an experienced full-service digital marketing agency, like WebFX, you can trust that one of our initial to-dos is building a smart and competitive strategy for your company — which is a part of digital marketing campaign management.

Without Internet marketing strategies, your business doesn’t have a map for achieving its goals or objectives and key results. You know what you want to accomplish, but you don’t know how. That often leads to the launch of a digital marketing campaign that fails to drive any results.